I’m Camila Cossermelli.
I’m a Senior Product Designer with a background in Branding and Visual Identity. I see design as a powerful process of problem-solving, and a means to creatively enable business intentions. I love to extract insights from data, validate them, and demonstrate the business value of design, pre-launch and post-launch.
I have experience in startup environments and I’m convinced that multiple perspectives build better products. Designing human-centered UX resonates deeply with me. And I’m always learning.
What I care about ↓
Design and Execution 👌
I like design for clarity, both in visuals and language. I think a lot about flows and goals, such that the end user experience is beautiful, accessible and reflects the product’s business intention – even if it’s all invisible in the end. In my work you’ll see structure, hierarchy, and good patterns. I’ll always do nice dev hand-offs.
Design-first Standards 🤯
Design is actually how things work, and not an afterthought.
I have a vision for a strong design culture in the team, and I’m convinced that multiple perspectives build better products. That means I’ll want to involve everyone early and often, collectively define problems, ideate together and iterate always. That’s the best only way to create value through design.
Culture of Cohesion 📐
Many environments are agile, fast-paced, and underfunded. Knowing who to involve (and when) can be super strategic to the execution of a project. Not only that, but it creates consensus, increased buy-in, and overall unity. I’m a culture builder and I care that people have a good experience in a team.
Passion areas
Digital Product
UX/UI
Brand Design
Visual Identity
Design Systems
Who I’ve worked with
Abu Dhabi Islamic Bank (ADIB), Abu Dhabi, UAE
Emirates Airlines, Dubai, UAE
FutureBrand, Brazil
Havas, Portugal